27.6% increase in Revenue
Shoppers who had the search experience powered by Prefixbox generated 27.6% more revenue compared to the shoppers with the alternate solution.
This remarkable uplift was a result of several factors, discussed below.
28% increase in Average Purchase Revenue per User
Measured in Google Analytics, Average Purchase Revenue per User shows the average amount of revenue generated from purchases per user.
Prefixbox users made purchases with 28% higher value on average than the control group. This increase played a key role in overall revenue growth.
21% increase in Transactions
The segment receiving Prefixbox's search made 21% more transactions during the test period.
This indicates that purchases were not only of greater value, but also more frequent.
Improved User Experience Thanks to Higher Result Relevance
To better demonstrate the difference between the two solutions, let's examine a real example.
Consider the scenario where two shoppers search for the query 'spring m150' (in Polish) with one shopper engaging with Prefixbox and the other using the alternative search engine.
The first shopper receives results from the alternative search engine. This returns an excessive number of entries—specifically, 879 across 37 pages.
Notably, even the top results are not ideal as type 'm130' springs are displayed.
In contrast, the second shopper interacting with Prefixbox's Semantic Search Engine receives results that are the relevant to their query. They see only six springs, all of which meet their criteria of type 'm150'.